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Services

Web Systems. All modular integrated components.

Here's my vision. Simplify. From the site itself to the automation and data underneath. Most clients need a few of these working together. That's the point.

Portfolio

Discover Esquarcit Art!

A selection of client sites designed, built, and shipped — from first pixel to launch.

Study case

Avenu.ai

Figma to Webflow for an AI recruitment platform, including a WordPress migration of around a hundred blog articles.

Avenu.ai home page hero
Study case

Colville Capital

A custom-coded Webflow site for a private equity firm, built on a design system and checked for performance.

Colville Group home page hero
Study case

Frenus: Member Onboarding System

Built a complete membership system: Webflow site with Memberstack authentication, Supabase user database, and Make.com automations. New members onboard without manual work.

Frenus: Member Onboarding System
Study case

Scube Marketing

A content-heavy marketing site built to be fast and structured for search and answer engines.

Scube Marketing home page
Study case

Series.green

A minimalist climate-tech site built for readable, maintainable content, on Client-First with a CMS-driven slider.

Series.green home page hero
Study case

TheRockGroup

A WordPress site with unstructured content, rebuilt in Webflow after the content was cleaned and reorganised.

TheRockGroup home page after the migration to Webflow
Study case

Will Gibbons

A full site rebuild on the existing design system, with static page content moved into CMS collections.

Testimonials

What clients say after working with me

Real feedback from real projects — founders and teams I've built systems for.

100% Job Success
29 completed projects · Top Rated on Upwork
FAQ

Questions, answered.

The things founders usually want to know before we start. If yours isn't here, just ask.

Have more questions?

Book a free intro call with our team.
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What does an ongoing engagement cover?

Your website and the systems connected to it: the build and ongoing changes, search and AI visibility, analytics and tracking, and the forms, CRM wiring and automations that move leads from the site to your team.

Each month has a short list of agreed priorities, and every week you get a note on what changed and what ships next.

What is AEO and GEO, in plain words?

They are ways of making your pages easy for search engines and AI assistants to read and cite. It is part of the site work. The exact scope is on our Services page.

Do you run our campaigns or follow up on leads?

No. Campaigns, email sends and lead follow-up stay with your team. I look after the system they run on: the site, the tracking, the CRM setup and the automations between them.

Does this work with the site we already have?

We start with a short look at what you run today, then tell you plainly what we can connect.

Do I need a developer?

We say which parts need one before we start.

Do you only work with Webflow?

Webflow is my default for marketing sites, because your team can edit pages without a developer and it now offers its own analytics and A/B testing. I'm a Webflow Certified Partner.

When a code-based site fits better, I build with Astro and a headless CMS. If your current stack works, we keep it.

How do you handle SEO and visibility in AI answers?

I start with what search engines and AI assistants need to read your site correctly: structure, schema, speed and clear answers to the questions your buyers ask. Then I measure where you appear, including traffic that comes from AI tools, and work on the gaps in order of impact.

What happens before a change goes live?

We show you changes before they go live.

What does it cost?

We agree the scope and the price before we start.

Which CRM and tools do you work with?

HubSpot is my main CRM. Where you already use another one, such as Pipedrive or ActiveCampaign, I work with what you have. Automations run on Make, or on self-hosted n8n when data needs to stay on your own servers. Analytics is GA4, or a privacy-first alternative if you prefer.

What happens if we want to stop, or switch tools later?

Everything is in your name from day one: workspace, domain, CRM and every account I set up. There's no long lock-in, and I help with the handover.

Because the logic between your tools lives in the automations, you can change CRM later without rebuilding everything around it.

Platform Migration to Webflow

This is a test