Everything to know before we start
How we work, which tools we use, and what working together looks like. If your question isn't here, just ask.
Questions, answered.
The things founders usually want to know before we start. If yours isn't here, just ask.
Have more questions?
What does an ongoing engagement cover?
Your website and the systems connected to it: the build and ongoing changes, search and AI visibility, analytics and tracking, and the forms, CRM wiring and automations that move leads from the site to your team.
Each month has a short list of agreed priorities, and every week you get a note on what changed and what ships next.
What is AEO and GEO, in plain words?
They are ways of making your pages easy for search engines and AI assistants to read and cite. It is part of the site work. The exact scope is on our Services page.
Do you run our campaigns or follow up on leads?
No. Campaigns, email sends and lead follow-up stay with your team. I look after the system they run on: the site, the tracking, the CRM setup and the automations between them.
Does this work with the site we already have?
We start with a short look at what you run today, then tell you plainly what we can connect.
Do I need a developer?
We say which parts need one before we start.
Do you only work with Webflow?
Webflow is my default for marketing sites, because your team can edit pages without a developer and it now offers its own analytics and A/B testing. I'm a Webflow Certified Partner.
When a code-based site fits better, I build with Astro and a headless CMS. If your current stack works, we keep it.
How do you handle SEO and visibility in AI answers?
I start with what search engines and AI assistants need to read your site correctly: structure, schema, speed and clear answers to the questions your buyers ask. Then I measure where you appear, including traffic that comes from AI tools, and work on the gaps in order of impact.
What happens before a change goes live?
We show you changes before they go live.
What does it cost?
We agree the scope and the price before we start.
Which CRM and tools do you work with?
HubSpot is my main CRM. Where you already use another one, such as Pipedrive or ActiveCampaign, I work with what you have. Automations run on Make, or on self-hosted n8n when data needs to stay on your own servers. Analytics is GA4, or a privacy-first alternative if you prefer.
What happens if we want to stop, or switch tools later?
Everything is in your name from day one: workspace, domain, CRM and every account I set up. There's no long lock-in, and I help with the handover.
Because the logic between your tools lives in the automations, you can change CRM later without rebuilding everything around it.
Platform Migration to Webflow
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What your hours cost
Pick how many hours a month you need. The total and the cost per hour update as you go.
Indicative prices, VAT excluded. The cost per hour goes down as the volume goes up.
Small packages carry a higher hourly rate, from 5 hours.