Nice to meet you...
I’m Renato aka Esquarcit. For ten years I’ve designed, built and connected websites, most of them on Webflow (becoming as well a Certified Business Partner). Along the way I learned the site is only half the job. The forms, the CRM, the automations and the tracking around it decide whether it brings in work. Esquarcit is how I run all of that for a small number of businesses. Four clients at a time, no handoffs.
Started with websites.Stayed for everything around them.
I started as a Webflow specialist, and I’m still a Certified Webflow Partner. But the same thing kept happening: a good site would launch, and the leads went nowhere because nothing behind it was connected. The form didn’t reach the CRM. Nobody knew which page brought in work. Every small change waited on a developer.
Hence Esquarcit grew and evolved into what those clients needed: design, development, automations, CRM wiring and analytics, run as one system by the same people who built it. That’s why we work with four clients at a time, on an ongoing basis. It’s the only way to look after someone’s site properly.
A website isn’t an island. It’s the engine of your operations.
Values are easy to write.These you can hold us to.
Six things that are true every week of an engagement, whether you check or not.
Fractional commitments, but limited to a limited number of clients.
Your site isn’t competing with forty other accounts for attention. When it needs work, it gets it.
A reply within one business day
Questions get an answer, not a ticket number. You always know when you’ll hear back.
A weekly note
What changed, what it earned and what ships next, in plain language you can forward to your team.
Everything in your name
Workspace, domain, CRM and every account we set up belong to you from day one, not at handover.
Written down, always
How your site is built and how to change it, documented as we go. Nothing lives only in one person’s head.
Free to leave
No long lock-in. If it stops being worth it, you walk away with everything, and we help with the handover.
What clients say after working with me
Real feedback from real projects — founders and teams I've built systems for.
“Renato is always available to listen and help you with any requests about your Webflow project. I am a webflow amateur and needed some fixes on my website and Renato delivered as expected.”
“Professional and knowledgeable. Always supportive and willing to go the extra mile to help. Renato is a mature and seasoned professional who communicates clearly and delivers as expected.”
“Renato is clear in his communication and prepares well. Its visible that he is a professional that cares for his work.”
“Amazing job. Thank you. Renato executed the work with excellence and professionalism. Highly recommend.”
“Renato is a professional who takes care of your interests. He was able from day 1 to set a clear roadmap for my project and suggest what would be better for reaching the end goal. Recommended to anyone who wants a thorough developer and project manager.”
“From our first call to finalization, Renato demonstrated deep commitment toward creating the highest quality website with user experience, aesthetic design, and analytics in mind. He introduced tools that optimized our workflow and improved consistency. His positive attitude and quick turnaround times made everything accomplished smoothly. He took time to explain his why while being curious and inquisitive toward understanding our needs. Highly recommend.”
“It was great working with Renato. He was very responsive and willing to go the extra mile to help work out some miscommunications we had early on. From a value perspective, hes one of the best.”
“Awesome time working with Renato. Our WordPress to Webflow project was a success!”
Questions, answered.
The things founders usually want to know before we start. If yours isn't here, just ask.
Have more questions?
What does an ongoing engagement cover?
Your website and the systems connected to it: the build and ongoing changes, search and AI visibility, analytics and tracking, and the forms, CRM wiring and automations that move leads from the site to your team.
Each month has a short list of agreed priorities, and every week you get a note on what changed and what ships next.
What is AEO and GEO, in plain words?
They are ways of making your pages easy for search engines and AI assistants to read and cite. It is part of the site work. The exact scope is on our Services page.
Do you run our campaigns or follow up on leads?
No. Campaigns, email sends and lead follow-up stay with your team. I look after the system they run on: the site, the tracking, the CRM setup and the automations between them.
Does this work with the site we already have?
We start with a short look at what you run today, then tell you plainly what we can connect.
Do I need a developer?
We say which parts need one before we start.
Do you only work with Webflow?
Webflow is my default for marketing sites, because your team can edit pages without a developer and it now offers its own analytics and A/B testing. I'm a Webflow Certified Partner.
When a code-based site fits better, I build with Astro and a headless CMS. If your current stack works, we keep it.
How do you handle SEO and visibility in AI answers?
I start with what search engines and AI assistants need to read your site correctly: structure, schema, speed and clear answers to the questions your buyers ask. Then I measure where you appear, including traffic that comes from AI tools, and work on the gaps in order of impact.
What happens before a change goes live?
We show you changes before they go live.
What does it cost?
We agree the scope and the price before we start.
Which CRM and tools do you work with?
HubSpot is my main CRM. Where you already use another one, such as Pipedrive or ActiveCampaign, I work with what you have. Automations run on Make, or on self-hosted n8n when data needs to stay on your own servers. Analytics is GA4, or a privacy-first alternative if you prefer.
What happens if we want to stop, or switch tools later?
Everything is in your name from day one: workspace, domain, CRM and every account I set up. There's no long lock-in, and I help with the handover.
Because the logic between your tools lives in the automations, you can change CRM later without rebuilding everything around it.
Platform Migration to Webflow
This is a test