---
title: "About"
url: "/about"
description: "Esquarcit is a no-frills Web Development company based in Italy."
---

# About

## About

### Nice to meet you...

I’m Renato aka Esquarcit. For ten years I’ve designed, built and connected websites, most of them on Webflow (becoming as well a Certified Business Partner). Along the way I learned the site is only half the job. The forms, the CRM, the automations and the tracking around it decide whether it brings in work. Esquarcit is how I run all of that for a small number of businesses. Four clients at a time, no handoffs.

## My Story

### Started with websites. Stayed for everything around them.

I started as a Webflow specialist, and I’m still a Certified Webflow Partner. But the same thing kept happening: a good site would launch, and the leads went nowhere because nothing behind it was connected. The form didn’t reach the CRM. Nobody knew which page brought in work. Every small change waited on a developer.

Hence Esquarcit grew and evolved into what those clients needed: design, development, automations, CRM wiring and analytics, run as one system by the same people who built it. That’s why we work with four clients at a time, on an ongoing basis. It’s the only way to look after someone’s site properly.

A website isn’t an island. It’s the engine of your operations.

Renato Franchitto, founder of Esquarcit

## Commitments

### Values are easy to write. These you can hold us to.

Six things that are true every week of an engagement, whether you check or not.

### Fractional commitments, but limited to a limited number of clients.

Your site isn’t competing with forty other accounts for attention. When it needs work, it gets it.

### A reply within one business day

Questions get an answer, not a ticket number. You always know when you’ll hear back.

### A weekly note

What changed, what it earned and what ships next, in plain language you can forward to your team.

### Everything in your name

Workspace, domain, CRM and every account we set up belong to you from day one, not at handover.

### Written down, always

How your site is built and how to change it, documented as we go. Nothing lives only in one person’s head.

### Free to leave

No long lock-in. If it stops being worth it, you walk away with everything, and we help with the handover.

Book a fit call